Continental Western Corporation
Marketing Designer
OVERVIEW
Continental Western Corporation is been a global leader in supplying high-quality industrial supplies across various industries, ensuring operational efficiency and safety.
I play a pivotal role in revamping the company's brand visibility strategy by designing marketing collateral from print to digital designs. Below are some samples of the work I have done while working for Continental Western Corporation. They include mailers, a trade show booth, motion graphics, and email designs.
Motion Graphics
OVERVIEW
this motion graphic breathes life into Continental Western's iconic print and website symbols, adding dynamic motion to amplify their brand essence.
Tradeshow Booth Redesign
OVERVIEW
CWC faced a logistical challenge with the previous booth used at trade shows, particularly in the monthly events attended by their salesmen. The primary issue revolved around the cumbersome process of transporting and setting up each individual panel of the booth. This inefficiency led to difficulties in managing the booth components and prolonged the setup time, impacting the overall effectiveness of the trade show presence.
To address the challenges associated with the old booth, a new modular booth design was conceptualized and implemented. The key objective was to introduce modularity, allowing for easier transportation and setup. The innovative design enables salesmen to customize the layout of the booth according to the specific requirements of each trade show and its unique audience. This not only streamlines the logistics of booth management but also enhances adaptability, ensuring a more impactful and tailored presence at each monthly trade show.
Mailers and Emails
OVERVIEW
At CWC, there is an ongoing challenge related to the continuous demand for marketing collateral across various industries throughout the year. The primary issue revolves around the need to efficiently create materials that effectively communicate CWC's offerings to potential customers. The goal is to convey key information quickly, encouraging potential customers to take action, primarily by visiting the company website and engaging with the sales team.